Privacy Policy

In this policy, we describe how ARVO and its third-party partners collect, use, process and share information about you.

This Privacy Policy applies to all of our websites and games. Our games may be played on mobile devices, PCs or on other platforms such as Nintendo Switch, Playstation, or XBOX. It also applies to our Marketing and Advertising activities on all platforms and other services that we may provide to you from time to time. In this Privacy Policy we will refer to our games, websites, marketing and advertising activities and other services collectively as our "Services".

By downloading, accessing and/or playing our games, or interacting with our websites or other Services, you are agreeing to the collection and use of your information in accordance with this Privacy Policy, including consenting to ARVO's and our advertising partners' use of your data for targeted advertising purposes as described in the Marketing and Advertising sections of this Privacy Policy. These sections will also explain how you can withhold or withdraw your consent to us using of your data for targeted advertising purposes. If you have any other concerns about providing information to us or it being used as described in this Privacy Policy you should immediately discontinue use of our games or other Services, and remove / uninstall our games from your devices.

This Privacy Policy was last updated on April 13, 2020.

Websites

Upon visiting ARVO's websites, such as www.arvogames.com, and other websites and forums operated by us ("Websites"), we collect information about you through Google Analytics and similar products, such as details about how you use and interact with such Websites. We may use the information we collect about you for a number of purposes, including for operating and optimizing the Websites, in connection with our advertising purposes, and for research or analysis.

The information we collect and process about you when you visit our Websites includes:

We, or our suppliers, may use this information:

When using online forums such as ARVO Support, please be aware that in addition to your user name, any questions, answers, comments or submissions that you post will be publicly available and any data you provide can be read and/or used by other users. You should therefore only share content that you are comfortable sharing publicly.

Games

By the act of downloading, accessing, installing and/or playing our games or using our other Services, you consent to the collection of information about you by ARVO. Most of this data comes directly from you or your device, such as device information, country and region, and game play information. We use this data to provide our games and Services to you, including for the purposes of preventing fraud, customizing in-game offers, gameplay or performance optimization, and verifying purchases. We may also use it for the other purposes set out in this Privacy Policy, including for Marketing and Advertising purposes.

Much of the information that we collect about you comes directly from you when you play our games, or interact with our websites, advertising or other Services. Broadly, the information we collect about you relates to the type of device you are using, how you play our games (such as actions taken, levels attempted, win/loss, and purchases made) and may include information that you submit when creating an account with us or which you allow us to access when you connect to your social network accounts through our games or Services. We may also collect information from advertising platforms and partners and other third parties such as information about purchases and interests.

Depending on which of our Services you interact with we may collect and process the following types of information, in further detail:

We will collect device-level identifiers and other information associated with those identifiers including:

When you purchase items via our mobile apps (such as those you can purchase in the App Store, on Facebook or on Google Play) we do not collect or store any payment information from you.

Under some circumstances, when you make purchases on or through our website(s), our payment service providers may collect certain payment information from you on our behalf, but this information is temporarily cached in a way that is unreadable by ARVO. We do not collect or retain credit card information. Our payment service providers will provide us with information about your purchases so that we know if a purchase has been successful.

We may from time-to-time ask you for your consent to collect other information from you or your device. For instance, we may invite you to allow us to access your contacts to enable us to invite them to play our games with you. If we do this or something similar, we will tell you what information we would like to collect, why we need it and what we'll use it for.

We and/or our suppliers, may use this information:

We may also share your information with third party publishers who develop and provide games and other Services to you on our behalf.

We also analyze and use the information that we collect on an anonymized or aggregated basis for product development, to analyze the performance of our games, to troubleshoot and to improve and optimize the games to ensure the best player experience for our players as a whole.

A more detailed description of some of the ways that we use your information is set out below and in the other sections of this Privacy Policy.

Providing / Improving Our Services

We use your information to enable us to provide our websites, advertising and other Services to you and to improve all of them so that we can make them the best they can be for you and all our players. This will include use and analysis of aggregated data to make sure that our websites and games work properly on all devices and are as enjoyable as they can be for all our players.

Competitions / Promotions

ARVO will occasionally run promotions or competitions during which we may collect certain personal information from you in order for you to claim a prize, such as your name, address, post code, email address or other information. Those competitions will have their own specific terms and conditions, but we will use personal information that you provide in relation to that competition for the purposes of running the competition. We may also publish the names and entries of competition entrants. That information will be processed, stored and shared in accordance with this Privacy Policy.

Customer Service

We use your information, including data that you provide directly to us in communications, to provide you with support through our customer service channels when you need it. We may also use it to contact you, for example as part of customer service or to send you updates about our games and Services. Finally, we will use your data to manage your account and relationship with us and improve your experience when you use our Services.

Research

We use analytics tools, which may include third party analytics tools, to collect information about how you play our games or use our Services. Those tools may use cookies or other similar tracking technologies. We may use your data to carry out research, surveys or to engage directly with you, for example by sending you communications (including by email), for these purposes. We may also create reports, analysis or similar services for use by us for the purposes of research or business intelligence, for example to track potential problems or trends with our Services, or to test out new game features and content.

Social

We have a number of social and community channels which we use to communicate with our players. If you choose to interact with those channels, we will receive your information and use it in connection with those channels, including to engage with you, and we may also republish your posts to those channels.

Cheating, Crime and Fraud Prevention

We may use personal data that we hold to prevent cheating, crime or fraud. We may also need to pass your information to fraud prevention agencies and other organizations involved in crime and fraud prevention, such as the police.

Legal Uses

We may use your data as required or permitted by any applicable law. As a specific example, if you live in the European Union, this would include for the purpose of providing VAT invoices where we are required to do so by law or where requested by you.

Social Features

Google

If you log in to our games using your Google account details, we will receive some of your Google account information. Exactly what information we receive will depend on your settings in your Google account, but typically we will receive your basic public profile information such as your name, email address and profile picture. If you choose to grant us access to your Contact List, we may use and store this to help you find those of your Google contacts that are already playing our games.

You can revoke future access to your information at any time by following the steps at https://support.google.com/accounts/answer/112802?hl=en .

We would recommend that you read Google's Privacy Policy ( https://www.google.com/policies/privacy/ ) and review your privacy settings from time to time to make sure that you understand fully how your Google data is shared.

Facebook

If you log in to our games using your Facebook account details, we will receive some of your Facebook account information. If you choose to play our games online on the desktop version of Facebook.com, your basic Facebook account information will automatically be associated with your game user. Exactly what information we receive will depend on your settings in your Facebook account, but typically we will receive your basic public profile information such as your username, email address, age range, gender, chosen language, country, friends list and any other public information.

We will also collect the email account associated with your Facebook account and the name and avatar of those of your Facebook friends that are already playing our games. You can choose not to allow us to access your email address in the Facebook dialog box the first time at which you associate your Facebook account with any of our Services. If you provide us with your email address we may from time to time use that email address to send you marketing emails about our other games and Services. You can opt-out of this at any time - see Opting-out of direct marketing from ARVO below.

Logging in with Facebook will not allow us to post anything to your page without your permission and we will not receive any information about your Facebook friends who do not play our games. If you do not wish your Facebook friends to be able to see you and your progression in our games, you can prevent this by disconnecting from Facebook from within our games and updating your app permissions from within your Facebook settings.

We would recommend that you read Facebook's Privacy Policy ( https://www.facebook.com/full_data_use_policy ) and review your privacy settings from time to time to make sure that you understand fully how your Facebook data is shared.

Marketing

Unless you opt-out as explained below, we and our third party partners use information collected about you to send you marketing communications about other ARVO games and related Services based on your interests. For example, we may send emails, serve ads within our Services or place ads on third party websites, apps and Internet-connected devices.

We may use the information that we hold about you to promote ARVO's own Services in a number of ways. This might include:

What information do we use for marketing?

We use information about you to try to make sure you only see marketing from us that might be of interest to you. This includes using information that we may have about you, such as:

Marketing Partners

When we market our games in media published by other companies, we use various third party marketing partners to assist us on our behalf, and we may share information which we have collected about you with such third parties for these purposes.

Our marketing partners may help us to serve ads to you by combining this information with data which they have collected about you elsewhere. They collect this information when you use their services or the websites and services of third parties. Our partners use this information to make assumptions about the kinds of advertising you would prefer to see. If they determine that you would be interested to see an advert for ARVO's games or Services, they will serve you with a ARVO ad while you are using other websites and services.

By accepting this Privacy Policy and downloading or continuing to play our games, and unless you opt-out of interest-based advertising as explained in this section, you consent to our marketing partners collecting and using information about you to improve advertising, targeting and measurement systems as described in their privacy policies.

Opting-out of Direct Marketing from ARVO

You can exercise choices over the direct marketing we send you in the following ways:

You should note that if you opt-out of receiving interest based or targeted advertising, you will still still see advertising and you may see advertising for ARVO products, but that advertising will not be targeted using your personal information.

Advertising

Our games may include advertising for third party products and services. By accepting this Privacy Policy and downloading or continuing to play our games or use our Services, and unless you opt-out of interest-based advertising as explained in this section, you consent to us and our advertising partners collecting and using information about you to improve advertising, targeting and measurement systems so that we can show you relevant third party ads in our games.

We use information that we hold about you to better target ads for third party goods and services to people that might be most interested in them. These ads may be shown to you within our games or Services.

What information is used for advertising?

We use ad identifiers and other information that we collect about you as described in this Privacy Policy to try to make sure you only see ads in our games that might be of interest to you. This includes information such as:

Advertising partners

When you play our games or use our Services, non-personal identifiers and other information from your device is collected and shared with advertising partners to enable the technical delivery of ads to your device.

Our advertising partners may combine this information with information which they have collected about you when you use their services (or the websites or services of third parties) in order to serve you more relevant ads in our games or to improve the accuracy of their targeting and measurement systems.

You consent to the collection and use of your data for targeting advertising purposes by our advertising partners as set out in this section and as further described in their privacy policies. We recommend that you review our advertising partners' privacy policies for more information.

Opting-Out of Interest-Based Advertising

You can choose to prevent your device's ad identifier being used for interest-based advertising by updating the settings on your device. For more information, see How to adjust your preferences for interest based advertising below.

Please note that if you opt-out of interest based advertising, you will still be able to play our games and you may still see advertising in our games but those ads will not be targeted using information that we hold about you. However, they may still be delivered based on contextual criteria such as the game that ad is to be displayed in, or the region in which your device is located.

Ad identifiers, cookies and similar technologies

To provide our games, Websites and interest-based advertising, we use ad identifiers, cookies and similar technologies. This section describes our use of these technologies and how you can manage your preferences.

Ad identifiers, cookies and similar technologies are used by us to provide our Services to you and in order to collect data from your device. These technologies allow us and our third party advertising partners to:

How do advertising identifiers, cookies and similar technologies work?

Ad identifiers are non-permanent, non-personal identifiers such as the Android advertising ID and/or Apple's ID for advertising (the "IDFA"), which are uniquely associated with your device. Similar technologies include tracking pixels within ads. These technologies allow companies (including marketers and advertisers) to recognize your device when you use websites and applications.

Cookies are small text files that are stored by your browser on your desktop computer or mobile device. You can withdraw your consent to cookies by updating the settings within your browser.

How to adjust your preferences for interest-based advertising

You can choose to prevent your device's ad identifier being used for interest-based advertising, or you can reset your device's ad identifier, by changing the settings of your device. Settings vary from device to device but you will usually find the ad identifier settings under "privacy" or "ads" in your device's settings.

If you live in the USA, Europe or Canada, you can also opt-out from the collection of your information by some or all of our advertising partners who participate in the Digital Advertising Alliance by visiting https://www.aboutads.info/choices/ (for US users), https://www.youronlinechoices.com/ (for European users) or https://youradchoices.ca/choices (for Canadian users). You can also click on the AdChoices logo within an advertisement (where available).

If you choose to adjust your preferences in order to prevent these technologies, you may find that you cannot enjoy the full use of our Services.

Please note that adjusting your preferences as described in this section does not mean you will no longer receive adverts, it only means the adverts you do see will be less relevant to your interests. We will also still use your device's ad identifier to serve you with ads; for example, we may use this for frequency capping (in other words, to control the maximum number of times you see the same ad from us).

Your rights

You have certain rights in connection with your personal information and how we handle it. You can exercise these rights at any time by contacting us via any of the methods set out in the Contact Us section below.

Those rights include:

There are other ways in which you can control the personal information that we collect about you. For instance, you could disconnect your Facebook or other social network account from our games, or delete our games from your mobile device. You could also reset your mobile advertising identifier or limit ad tracking altogether using the settings in your phone. Finally, you could limit or prevent the use of cookies in your web browsers. More information on all of these options is provided elsewhere in this Privacy Policy.

Children

You must be over a certain age to play our games and use our Services, depending on your location. Age restrictions by country are noted below. We do not knowingly collect or solicit personal information from or direct or target interest-based advertising to anyone under the ages set out below, or knowingly allow such persons to use our Services. If you believe that we might have any information from or about a child under the age set out below, please Contact Us.

The table below sets out what age you must be to play our games and use our Services, depending on what country you are in while using our games and Services. Our games are intended to be played by adults and we do not knowingly collect, and do not wish to collect, information about children. Please do not play our games or use our Services if you are under the relevant age.

Country - Age Requirement

Austria - 14

Belgium - 13

Bulgaria - 13

Croatia - 13

Republic of Cyprus - 13

Czech Republic - 13

Denmark - 13

Estonia - 13

Finland - 15

France - 16

Germany - 16

Greece - 13

Hungary - 16

Ireland - 13

Italy - 13

Latvia - 13

Lithuania - 16

Luxembourg - 16

Malta - 13

Netherlands - 16

Poland - 13

Portugal - 13

Romania - 13

Slovakia - 16

Slovenia - 13

Spain - 13

Sweden - 13

United Kingdom - 13

Rest of the world (excluding Korea) - 13

If you believe that we might have any information from or about a child under the relevant age set out above, please Contact Us. In the event that we learn that we have collected personal information from a child under the relevant age set out above, we will delete that information as quickly as possible.

General

Our Privacy Policy contains further details about:

Sharing

In addition to the other disclosures described in this Privacy Policy, we will also share your information:

We may also share your information with our service providers if necessary to enable them to provide services to us.

Security

ARVO takes appropriate security and technical measures to protect your information from unauthorized access, loss and misuse. In addition, we request that our suppliers who process personal information on our behalf take a range of security measures designed to help protect your personal information and maintain an appropriate level of security. However, we cannot guarantee the absolute security of your information online and offline, as the Internet by its nature is not a secure environment and the nature of security risks is constantly evolving. As such you should always take care when sharing your information online.

Legal Bases

In each case where we process your information, we do so lawfully in accordance with one of the legal basis set out under European data protection law. The legal bases which we rely upon are the following:

In this Privacy Policy we have explained how you can opt-out of certain types of processing that we undertake and where any processing is based on your consent, you can withdraw that consent at any time in the ways described in this Privacy Policy. Nonetheless, if you play our games we will still collect some personal data about you and process it as otherwise described in this Privacy Policy. If you do not wish us to collect any personal data about you at all, you should cease playing our games and stop using our Services.

Retention

We will keep your information for as long as we consider necessary for the purposes described in our Privacy Policy. We will also retain and use your information for as long as is required in order to comply with our legal obligations.

Location of Storage

We store your information on servers that we control which are primarily based in the US. We may also use servers and engage providers that are located outside the US in order to process and store your information and to provide services to you/us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time and we will post the updated Privacy Policy on this page. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published by us.

Contact Us

If you have any questions or concerns about any of the matters in relation to this Privacy Policy, including to exercise any of your rights, then there are several ways of contacting us:

  1. Via email to legal@arvogames.com
  2. In writing to ARVO Software Inc., 340 S Lemon Ave. #5950, Walnut, CA 91789